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Have a look at our journey.
Summer campaign 2025
For our first collection, we wanted to stay close to our roots, an Amsterdam-based brand with clothing made in the Netherlands. We aimed to capture the spirit of the capital and let that feeling resonate throughout the entire collection.
Behind the scenes: Amsterdam
We’re taking you behind the scenes of our very first campaign, a process where we not only defined the Summer 2025 collection but also laid the foundation for our entire identity.
